Skullcandy Reports Sales Decline Ahead of Acquisition

By Timothy

Image source: Skullcandy.

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Headphone company Skullcandy (NASDAQ: SKUL) reported its second-quarter results after the market close on Aug. 9. The company agreed to be acquired by Incipio Group in June, a move that will allow Skullcandy to continue its turnaround efforts without the pressures of being publicly traded. The second quarter was lackluster for the company, with revenue declining and higher costs leading to losses. Here's what investors need to know.

Skullcandy: The raw numbers

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Data source: Skullcandy Q2 earnings report.

What happened with Skullcandy this quarter?

Various headwinds negatively affected Skullcandy's results during the second quarter.

  • Ongoing problems in China and retailer bankruptcies hurt Skullcandy's results.
  • International sales dropped 10% year over year to $16.7 million, due mostly to decreased sales in China.
  • Gross margin decreased 160 basis points to 41.1%, also due to problems in China.
  • While sales declined, operating costs increased, knocking down profitability. SG&A expenses rose 9% year over year, with the company blaming costs related to its acquisition, retailer bankruptcies, litigation, personnel-related expenses, demand creation, and research and innovation expenses.

Skullcandy didn't provide an outlook for the third quarter or the full year.

What management had to say

Skullcandy CEO Hoby Darling tried to emphasize the positives:

When Skullcandy's acquisition by Incipio was announced in June, Darling praised the move:

Looking forward

Skullcandy originally accepted an acquisition offer from Incipio for $5.75 per share, but a better offer from Mill Road Capital Management led Incipio to increase its offer to $6.10 per share. Skullcandy's board of directors is recommending that shareholders accept the new offer and tender their shares.

Skullcandy's acquisition comes at a time when the company is struggling with a variety of issues. While investors are getting a hefty 37% premium over the stock's closing price on June 22, the offer price is far lower than the $11 per share that Skullcandy stock traded for in early 2015. With a choice between continuing its turnaround efforts as a public company or combining with Incipio, Skullcandy is throwing in the towel and taking the deal.

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Timothy Green has no position in any stocks mentioned. The Motley Fool recommends Skullcandy. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.