Sears is using Amazon to sell DieHard brand

By ANNE D'INNOCENZIOMarketsAssociated Press

Ailing Sears Holdings Corp. (NASDAQ:SHLD) has started to sell DieHard-branded battery-related accessories like jump starters and battery chargers on (NASDAQ:AMZN)

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It marks the company's latest partnership with the online leader as it aims to reverse a long-standing sales slump.

AMZNAMAZON.COM INC.1,861.69-3.13-0.17%

The Hoffman Estates, Illinois-based retailer, which operates Sears and Kmart stores, said Thursday passenger car tires and automotive batteries will be added to early next year.

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The announcement follows Sears' move in July to sell Kenmore-branded appliances on Amazon in some markets.

Sears isn't the only one striking alliances with Amazon. Shoppers at Kohl's (NYSE:KSS) can find Amazon devices at some stores and return items they bought from the online retailer. And Best Buy (NYSE:BBY) has partnered with Amazon for voice shopping.

Shares of Sears have dropped 57% this year.