Samsung Partners With UFC And X-Games For New Virtual Reality Experience

Samsung Electronics Co. Ltd. said late on Monday it is partnering with the UFC (Ultimate Fighting Championship), X-Games and concert and live entertainment company Live Nation for virtual reality broadcasts of live events through its VR Live Pass on the Gear VR headset. Samsung will stream select live events in virtual reality. The VR Live Pass will be available via the Samsung VR app in early June, according to a news release. Virtual reality has been heralded for years as the future of content engagement. Major League Baseball recently announced a new virtual reality experience for games as well. Shares of Samsung have gained nearly 24% in the year to date.