Safety features rank high in study of drivers' preferred technology, but costs are still high

Associated Press

Drivers want more technology that prevents collisions in their cars, but there's a limit to how much they'll pay.

A study by consulting firm J.D. Power found that blind spot detection, night vision and collision avoidance systems with automatic braking are the top three technologies drivers want on their next cars.

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Drivers are much less excited about fuel-saving features, like solar roofs. They also show little interest in navigation.

Generation Y buyers would spend the most for new technology, an average of $3,703. Baby Boomers are willing to spend $2,416.

That might not be enough to get them all the features they want. High-tech safety features often come in bundles that cost $3,000 or more.

For the study, J.D. Power asked 5,300 recent car buyers to rank 59 separate technologies.