Ryanair has launched a flexible business-class ticket in its latest U-turn from its no-frills tradition.
The Dublin-based airline says more than a quarter of its passengers already are business travelers, and hopes the new product will allow it to capture three-fourths of all business travel between Britain and Ireland, its two biggest markets.
Wednesday's announcement sent Ryanair shares 2.5% higher to 7.11 euros ($9.37) on the Irish Stock Exchange.
Marketed under the slogan "Your boss will approve," Ryanair's business ticket reverses some of the airline's more reviled policies for fee-dazzled travelers. Business tickets allow a large checked-in bag, free changes to flights, including on the day of travel, and preferential boarding.
Some business-class staples remain absent. There's no executive lounge, and no seats recline on Ryanair's tightly packed aircraft.