Twitter is in talks with the NBA, Major League Soccer and Time Warner's cable network Turner Broadcasting to buy digital streaming rights for content related to major sports and events, Recode reported.
This content could either actual game footage or live interviews and analysis, the technology news website reported on Friday, citing people familiar with the talks.
The report comes two months after the microblogging service struck a deal with the NFL to stream some of its Thursday Night Football games this fall.
Twitter also streamed pre- and post-game content around Wimbledon this week.
As growth in its ad revenue slows, Twitter is focusing on TV-style video deals to attract users, who are increasingly turning to the internet from traditional cable for their entertainment fix.
Twitter, NBA, MLS and Turner were not immediately available for comment.
(Reporting by Rishika Sadam and Narottam Medhora in Bengaluru; Editing by Kirti Pandey)