Popcorn and tortilla chip maker Amplify Snack Brands says it expects IPO to raise about $225M

IndustriesAssociated Press

Amplify Snack Brands, the maker of SkinnyPop popcorn and Paqui tortillas and tortilla chips, said Friday it expects its initial public offering to garner about $225 million.

Private equity firm TA Associates and other Amplify stockholders plan to sell 15 million shares and expects them to start at $14 to $16 per share. The company isn't selling any of the shares itself, so it won't get any of the proceeds.

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Amplify Snack Brands Inc., of Austin, Texas, says its products don't contain any genetically modified organisms and are free of gluten and allergens like peanuts. The company reported $132.4 million in revenue in 2014, and its sales grew 72 percent to $44.3 million during the first quarter of 2015. SkinnyPop was its only brand at the time, and it bought Paqui in April.

TA Associates bought a stake in SkinnyPop Popcorn in 2014 and the firm owns about three-quarters of Amplify's shares. It will sell 12.3 million shares in the offering and will still own a majority stake in Amplify after the IPO. TA Associates Managing director Jeffrey Barber is Amplify's chairman.

Company directors including CEO Thomas Ennis, and co-founders Andrew Friedman and Pamela Netzky are also selling some stock in the offering.

The shares will be listed on the New York Stock Exchange under the ticker symbol "BETR" because the company says its products fit into the "better-for-you" category of snacks. A date hasn't been set for the IPO.