Insurance companies, government agencies and groups advocating the federal Affordable Care Act are focusing on signing up uninsured Hispanic families by visiting churches, supermarkets and coin laundries.
Latinos accounted for just 11 percent of those who bought private policies during the initial sign-up period, which ended in March. Boosting the nearly 7 million who signed up for coverage last time depends on reaching people who have been long uninsured or never insured, and that means targeting Hispanic communities.
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So Spanish-speaking insurance agents in North Carolina are setting up tables and computers in Latino supermarkets to meet potential customers.
U.S. Health & Human Services Secretary Sylvia Burwell chatted with Hispanic bloggers and television interviewers on Univision and Telemundo.
Groups from Arizona to Georgia are launching phone banks and enrollment drives.