PepsiCo To Replace Coca-Cola As NBA's Food And Beverage Sponsor

MarketWatch Pulse

PepsiCo replaced Coca-Cola Co. to be the food and beverage sponsor in a new "multiyear" marketing deal with the National Basketball Association. PepsiCo said it will feature Mountain Dew, Aquafina, Brisk, Doritos and Ruffles brands in the partnership. The company said it already has a partnership with NBA through Gatorade. PepsiCo said Mountain Dew will serve as the lead brand of the partnership in North America. It didn't give any terms of the deal. PepsiCo shares fell 0.5%. Coca-Cola was flat.

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