The president of the Green Bay Packers says the team won't sell the naming rights to Lambeau Field under his watch.
Mark Murphy says it doesn't make sense to put a corporate tag to the name of the historic stadium. Murphy made his remarks during the franchise's annual shareholders meeting on Tuesday at Lambeau.
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Murphy's predecessor, Bob Harlan, made similar comments during his tenure more than a decade ago. Still, stadium naming rights have become a lucrative revenue stream for professional sports teams.
Not that the Packers are hurting for cash. One of the NFL's most popular and successful teams said last week it had another banner financial year in 2015 with $375 million in revenue.
The team on Tuesday also unveiled its latest alternate jersey.