FedEx said Friday that it signed a deal to sponsor a major European soccer league as it seeks to expand its presence in the region.
The package delivery company says it will be the main sponsor of the UEFA Europa League. Its sponsorship will start this year and extend three years into 2018. FedEx did not disclose how much it was paying. The FedEx logo will be seen in stadiums and incorporated in other ways.
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FedEx Corp. is based in Memphis, Tennessee. Its shares rose $1.40 to $174.85 in afternoon trading Friday.