Olive Garden brings back 'Pasta Pass,' this time lets friends, family gorge too

Olive Garden is bringing back its "Pasta Pass" that lets people gorge on as much pasta as they want for seven weeks. And friends and family are welcome to pig out too this year.

The restaurant chain says it will sell 1,000 of the $100 Pasta Passes starting Thursday at 2 p.m. EDT on its website. It will also sell 1,000 family Pasta Passes, which will cost $300 and let cardholders bring up to three guests.

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The passes sold out in 45 minutes last year and generated considerable publicity for Olive Garden, which is trying to modernize its image.

Late night talk show host David Letterman even devoted a top 10 list to the Pasta Pass, saying that one of its clauses is that a person's dignity is not refundable.