The Ohio State University is cashing in after the Buckeyes' national championship victory.
The Columbus Dispatch reports (http://bit.ly/1CST3ot ) the university expects a $3 million increase this year in royalties from licensed merchandise sales as fans continue to buy national championship gear and keepsakes.
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Retailers say the team's special story has helped boost sales. The Buckeyes, who defied naysayers in their 42-20 victory over the University of Oregon, earned the final playoff spot after losing two starting quarterbacks to injuries.
Licensing officials also attribute increased sales to the fact Ohio State hadn't won a championship since 2002.
More than half of each dollar that comes into the school's licensing office goes to academic affairs. The athletics department, alumni association and student life program also receive portions of the revenue.