New Balance moves into soccer market by becoming Liverpool's shirt supplier from next season

IndustriesAssociated Press

Boston-based sportswear manufacturer New Balance is taking over as shirt supplier of Premier League club Liverpool from next season, in what the English team says is a "record-breaking" and "multi-year" deal.

Liverpool is currently three years into a six-year deal with Warrior, which is owned by New Balance. That deal was reported at the time to be worth 25 million pounds (then $38.6 million) a year to Liverpool, which is owned by Fenway Sports Group — the parent company of the Boston Red Sox.

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New Balance will be responsible for designing the Liverpool shirts and training apparel.

Liverpool says in a statement released Thursday that the deal will "support the manufacturer's growth and entry into the football market."