Quarter-by-quarter pricing has launched on NBA League Pass, allowing fans to purchase games at reduced costs after each period.
Single games are $6.99, and that price drops to $4.99 after the first quarter, $2.99 after the first half and $1.99 at the end of the third quarter.
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The pricing options were announced Monday by the NBA and Turner Sports and went into effect with that night's games. Plans to enable fans to purchase 10 minutes of real-time game access will be announced at a later date.