The company that runs bike-sharing programs in New York, Chicago and other major cities is changing its name from Alta Bicycle Share to Motivate.
Motivate CEO Jay Walder said Tuesday that the name represents action and energy.
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The change won't affect the names of programs that Motivate manages. Citigroup has naming rights to New York's Citi Bike through 2024. Chicago's system is called Divvy, Seattle's is Pronto Cycle Share and in Columbus, Ohio, it's CoGo.
Citi Bike began operating in 2013 and has been plagued with technical glitches. Some riders blamed absentee management from Portland-based Alta.
Officials announced in October that partners from the developer Related Companies and the gym chain Equinox would take control of Alta, move it to New York and hire Walder as CEO.