McDonald's sales soar, boosted by BTS promotion, new chicken sandwich
McDonald’s revenue jumped 57% to nearly $5.9B
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McDonald’s posted better-than-expected sales in the second quarter as dining rooms reopened and new products like its crispy chicken sandwich brought in customers.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| MCD | MCDONALD'S CORP. | 275.07 | +7.12 | +2.66% |
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Revenue jumped 57% to nearly $5.9 billion in the April-June period. That beat Wall Street’s forecast of $5.6 billion, according to analysts polled by FactSet.
Global same-store sales, or sales at locations open at least a year, rose 40.5% from the same period a year ago. It was an easy comparison; the second quarter of 2020 was the low point of the pandemic for McDonald’s, when lockdowns shuttered stores and sales plunged 30%.
A McDonald's sign is shown in Philadelphia, Monday, April 26, 2021. (AP Photo/Matt Rourke / AP Newsroom)
But even compared with 2019, a year before the pandemic hit the U.S., same-store sales were 7% higher.
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Menu price increases, as well as the chicken sandwich and a meal promotion with the South Korean band BTS, fueled U.S. sales gains. Meal promotions __ part of a series that has also included a meal from rapper Travis Scott __ have been a big sales driver over the last year.
Dining rooms at McDonald’s restaurants in the U.S., also reopened at a rapid clip during the quarter.
Outside the U.S., McDonald’s said the easing of COVID restrictions in markets like the United Kingdom and France also boosted sales.
The Chicago burger giant had a net income of $2.2 billion for the second quarter. Adjusted for one-time items, the company earned $2.37 per share. That was well above the $2.11 Wall Street had forecast.
McDonald's shares were flat at $246.25 in premarket trading Wednesday.