Macy's Inc has asked a New York court for a temporary restraining order to block rival J.C. Penney Co Inc from selling unbranded Martha Stewart goods in its stores, the latest twist in a legal battle between the two department store chains over rights to the domestic doyenne's products.
Macy's sued Penney and Stewart's company, Martha Stewart Living Omnimedia , after they announced a deal to launch Martha Stewart stores within Penney stores.
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Macy's claimed it has the exclusive right to sell Martha Stewart goods in certain categories such as bedding, bath and tableware under a 2006 agreement that lasts through 2018.
Previously, a judge had barred Penney from selling the disputed goods under a Martha Stewart label. Last Friday, he denied a request by Macy's to expand that ban to include products that would be branded "JCP Everyday," a decision that Macy's appealed on Monday.
Penney declined comment on Tuesday.
(Reporting By Karen Freifeld; Writing by Dhanya Skariachan and Noeleen Walder; Editing by Gary Hill)