A program to put a dietetics group's "Kids Eat Right" logo on Kraft Singles will reach an early expiration date after an uproar among dietitians.
Kraft Foods says it and the Academy of Nutrition and Dietetics decided to end the partnership because "misperceptions are overshadowing the campaign."
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The decision comes after a petition by dietitians called for an end to the partnership, saying the putting the logo on packages amounted to an endorsement of the cheese product.
Kraft and the Academy of Nutrition and Dietetics said their partnership was intended to raise awareness about inadequate calcium and vitamin D intake in kids.
The logo will start appearing on products this week and will likely remain on shelves until at least July because packaging until then has already been manufactured.