Kevin Durant, J.J. Watt sign endorsement deals with American Family

Thunder forward Kevin Durant and Houston Texans defensive lineman J.J. Watt have signed endorsement deals with American Family Insurance, the company said Tuesday.

Durant, the NBA's most valuable player last season, is the first NBA player American Family has signed. American Family is one of the nation's largest insurers.

The most recent deals Durant had signed through Roc Nation Sports before this one were with Orange Leaf Frozen Yogurt, Sonic, Neff Headwear and the Oklahoma Department of Health.

Roc Nation president Michael Yormark said the American Family deal was authentic for Durant because the company helps people achieve their dreams. Yormark said he expects the company's campaign to eventually involve a commercial.

Watt was All-Pro first team at defensive end and second-team at defensive tackle this season.