Kellogg's sales rise 5%, top estimates

St. Joseph's University Professor of Food Marketing John Stanton on Kellogg's novel plan to boost cereal sales.

(Reuters) - Kellogg Co's sales rose for the third consecutive quarter as the maker of Corn Flakes and Fruit Loops benefited from consumers shifting toward healthier food.

Kellogg said https://bit.ly/2jnkSRU on Thursday net sales rose 4.7 percent to $3.40 billion in the three months ended March 31, topping analysts' estimate of $3.30 billion, according to Thomson Reuters I/B/E/S.

Net income rose to $444 million, or $1.27 per share, from $266 million, or 75 cents per share, a year earlier. (Reporting by Richa Naidu and Nivedita Balu in Bengaluru; Editing by Sai Sachin Ravikumar)