Judge dismisses suit accusing bourbon maker of false advertising for claim it's 'handcrafted'

IndustriesAssociated Press

A judge has dismissed a lawsuit accusing a Kentucky bourbon producer of false advertising for claiming its product is handcrafted.

The suit against Jim Beam was dismissed by federal Judge Larry Alan Burns in San Diego.

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Plaintiff Scott Welk said he was enticed by the handcrafted claim to buy a bottle of Jim Beam. The suit said the labeling enables Beam to sell bourbon at a higher price because consumers connect handcrafted with high-end products.

In dismissing the suit last Friday, Burns said a reasonable consumer wouldn't interpret "handcrafted" to mean whiskey literally created by hand.

Beam's parent, Beam Suntory Inc., said Monday it's pleased with the ruling.

Plaintiff's attorney Abbas Kazerounian says a decision whether to appeal hasn't been made.

Similar suits against Maker's Mark bourbon were dismissed this year.