JetBlue Airways will begin seasonal non-stop service between New York's John F. Kennedy International Airport and Palm Springs International Airport from January 14, 2016 to May 1, 2016. Seats go on sale today starting at an introductory rate of $99 each way. The service will operate five times per week between Thursday and Monday. In a press release, the airline says the "desert oasis" has started to attract younger, trendy travellers after once gaining popularity as a getaway for Hollywood stars like Frank Sinatra.
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