JC Penney To Rebrand Another 50 Salons To The Salon By Instyle This Year

By Ciara LinnaneMarketsMarketWatch Pulse

J.C. Penney Co. Inc. said Monday that 50 additional salon locations will be rebranded to The Salon by Instyle this year, as it continues to overhaul its 750 salons across the U.S. The retailer said it is currently renovating the salons and will debut the new concept this summer. The company has also introduced online booking and a mobile app. Shares were not yet active premarket, but are down 29% in 2017 so far, while the S&P 500 has gained 5%.

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