Instant Analysis: Yum! Brands' Pizza Hut to Expand Widely in Europe

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What happened?

Yum! Brands (NYSE: YUM) is firing up the pizza oven in the hopes of growing its business. The company announced that its Pizza Hut division has inked a fresh master franchise agreement with its Europe-based partner, AmRest Holdings.

Image Source: Pizza Hut.

The deal will see Pizza Hut grow its presence significantly in Central and Eastern Europe over the next five years, with over 300 new restaurants to be developed, owned, and operated by AmRest under license. These will be located in the Czech Republic, Slovakia, Hungary, Poland, Bulgaria, Serbia, Croatia, and Slovenia.

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