Indiana tourism agencies are rolling out campaigns emphasizing that everyone is welcome, but they may not be enough to quickly restore the state's battered image after a backlash over its religious objections law.
Fears that the law would allow discrimination against gays and lesbians led convention organizers and performers to cancel events and some state and local governments to ban travel to the state last week.
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Business leaders say public relations campaigns may not be enough to immediately restore the state's damaged reputation.
Gov. Mike Pence approved changes to the law to make clear it can't be used to discriminate, although some economic impact has already been felt.
The convention and tourism industry has been the hardest hit with at least two conventions canceled in Indianapolis.