In-store Sales Decreased 10.4% Over Black Friday Weekend

By Tonya GarciaMarketWatch Pulse

Sales at brick-and-mortar stores between Nov. 26 and Nov. 29 totaled an estimated $20.43 billion, 10.4% lower than 2014, according to ShopperTrak, a consumer research and analytics company. "There are several contributing factors, including fewer available store hours on Thanksgiving Day and a later Hanukkah that is anticipated to push sales into December," said ShopperTrak founder Bill Martin in a statement. Sales on Thanksgiving day were an estimated $1.76 billion, a 12.5% decrease from last year. Sales on Black Friday were about $10.21 billion, about 12% down from last year. With seven key shopping days left in the year, ShopperTrak said it maintains its 2.4% brick-and-mortar sales growth forecast for the holiday season.

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