It really should be a piece of cake. Customer comes in, asks for a cake with a specific design or for a particular event, baker makes it, everyone's happy.
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But sometimes customers and bakers have clashed over what goes on the cake, or whether to make it at all. An Oregon bakery was fined for refusing to bake a cake for a lesbian couple's wedding. A baker in Colorado refused to write anti-gay messages on a customer's cake. A Louisiana man posted a video lambasting a Wal-Mart for not making a cake with a Confederate flag on it.
Somehow, cake can raise questions over where the free speech of customers ends and that of bakers begins.