Honda struggles with quake fallout, Hyundai surges


By Chang-Ran Kim and Hyunjoo Jin

TOKYO/SEOUL (Reuters) - Top Asian car makers Honda Motor <7267.T> and Hyundai Motor Co <005380.KS> painted vastly different portraits on Thursday, with Hyundai turning in a stellar quarterly performance while Honda struggled to overcome supply woes after Japan's devastating earthquake.

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Japanese automakers have slashed production and are yet to figure out how fast parts makers affected by the magnitude-9.0 earthquake on March 11 will recover, making it difficult to give earnings forecasts for the current year to March 2012.

South Korean rival Hyundai has been picking up the slack, helped by a popular line-up of new models which have been selling strongly in top markets China and the United States.

Its shares, up more than a third this year, surged 7 percent to a record high after its results.

"Hyundai has been emerging as an alternative to Japanese cars, shaking off its image as a maker of cheap cars," said Lee Dong-jin, a fund manager at KTB Asset Management. "It's now seeing some benefits from increasing production at overseas plants while the world took a hit from the financial crisis."

Hyundai said its net profit rose 47 percent to 1.88 trillion Korean won ($1.7 billion) in January-March, compared with 1.28 trillion won a year ago.

Honda, hurt by supply chain disruptions as a result of the catastrophes, said its net profit for the January-March quarter fell 38 percent to 44.55 billion yen ($541.8 million). Operating profit fell 52 percent to 46.21 billion yen compared with an average estimate of 103.1 billion yen from 15 analysts.

A survey of 15 analysts put Honda's operating profit for the full year to March 2012 at 394 billion yen, down from 569.8 billion yen in the business year that just ended.

The company said it would not provide an outlook for the new business year until at least May as it struggles to measure the speed of its recovery.

Hyundai was reporting earnings on a consolidated basis to reflect earnings of its affiliates including financial operations under new accounting rules, and there were no consensus guidelines for the result.

Hyundai outperformed its global peers in the last quarter thanks to popular models such as the Sonata mid-sized sedan and the Elantra compact in the United States, South Korea and other markets.

The company said sales were especially good in the United States and China last quarter, rising by 28 percent and 30 percent respectively, while its overall global sales rose 10 percent from a year ago.

"The first quarter earnings are very good and the outlook is even rosier...(but) one risk factor is exchange rate trends, since export markets account for a large part of Hyundai Motor's earnings," said Kang Sun-sik, chief analyst at Woori Asset Management.

The momentum is set to pick up in April-June as Hyundai and its Kia affiliate enjoy higher pricing, partly helped by the output cuts in Japan.

"Before the earthquake, concerns lingered about price competition, but we can pretty much rule that out now," said Yoon Pil-joong, an analyst at Samsung Securities.

Hyundai and Kia are targeting combined sales of 6.33 million vehicles this year, which could be on par with Toyota's sales, which analysts forecast at 6.3 million to 7 million.


While the supply bottleneck of certain specialty parts such as microcontroller units made by Renesas Electronics Corp <6723.T> has also hit some automakers outside Japan, most of the pain is being inflicted on domestic brands such as Honda, where output remains at half the level planned before the quake.

Honda and Toyota Motor <7203.T> have forecast a return to normal production by the end of 2011, but said they do not know how quickly volumes will pick up.

"Japanese car makers have failed to provide a clear picture of how they are going to get back on their feet," said Park Sang-won, an analyst at Eugene Investment & Securities in Seoul.

"They may lose their leadership in the global auto market to Korean car makers for the longer term."

The slump in auto production accounted for about half the record 15.3 percent fall in Japanese factory output in March, the government said on Thursday.

The earthquake has not only splintered the industry's complex supply chain, but has forced a delay in vehicle launches.

Honda had been scheduled to begin selling a new hybrid station wagon based on the popular Fit subcompact in Japan a week after the quake, while Toyota has also postponed the launch of wagon and minivan versions of the Prius.

But an even bigger worry is what the shortage of Japanese cars and the long wait for consumers would do to their market share in key regions such as the United States and China as some car buyers opt to shop at competing brands, one analyst said.

"Frankly, right now there's no way to know how this will play out in the medium to longer term," said Takaki Nakanishi, an auto analyst at Merrill Lynch Japan Securities.

"While supply is tight through the summer, some sales will shift to other brands such as Hyundai. We'll only start to get a sense of whether this trend is temporary or not toward the end of the year."

($1 = 81.515 Japanese Yen)

($1 = 1083.000 Korean Won)

(Editing by Matthew Driskill)

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