Here's LinkedIn's New Strategy to Boost Mobile Engagement

By Fool.com

At LinkedIn's Talent Connect conference in Anaheim recently, the company took the wraps off a new mobile app it's been working on. The new version is a complete revamp of LinkedIn's flagship mobile app, and its main goal is to make users spend more time with the company on their mobile devices.

According to data from Evercore ISI, first reported by The Wall Street Journal, LinkedIn's U.S. users only engage with the social media company through its app 17% of the time. To fix this, LinkedIn's new app will divide content into new sections, make searching for jobs and contacts easier, and focus much more on messaging.

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Click on the video below to see all of the changes to LinkedIn's new app.

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The article Here's LinkedIn's New Strategy to Boost Mobile Engagement originally appeared on Fool.com.

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