Hellman's maker Unilever drops lawsuit against maker of eggless spread 'Just Mayo'

MarketsAssociated Press

Hellman's mayonnaise maker Unilever says that it has withdrawn its lawsuit against the maker of "Just Mayo."

Unilever had filed suit against Hampton Creek earlier this year claiming false advertising for Just Mayo, an eggless product.

Continue Reading Below

Unilever argued that "Just Mayo" has no eggs and therefore doesn't meet the definition of mayonnaise. Unilever had said that the word mayo implies that the product is mayonnaise, and that Just Mayo was stealing market share from Hellman's.

Unilever said Thursday that it decided to withdraw the lawsuit so that Hampton Creek can address its label directly with industry groups and regulatory authorities.

Hampton Creek says it marketed its product as "mayo" to meet labeling regulations.