fixes conspicuous goof on its Spanish-language web site aimed at Hispanics

Associated Press has fixed a conspicuous translation error on its Spanish-language website that had puzzled native speakers.

The site suffered from clunky translations last year, and the latest mix-up involved an attempt to let consumers know they can start to "get ready" now for 2015.

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The correct Spanish term for "get ready" was quietly spliced in Thursday.

The original, incorrect, translation stood out because it was the first word on the home page, in large type.

After The Associated Press reported the error, an administration spokesman at first said it was not a mistake but instead — quote — "an intentional tonal choice."

Latinos are more likely to be uninsured than other ethnic groups, but the administration has struggled to sign them up under the president's health care law.