Hasbro Buys Irish Animation Company Boulder Media

By Ciara LinnaneMarketsMarketWatch Pulse

Toy company Hasbro Inc. said Wednesday it has acquired Irish animation company Boulder Media for an undisclosed sum. Boulder has produced series for a range of networks, including Cartoon Network, Nickelodeon, Disney and BBC, and will continue to do so while also producing animated products for Hasbro's biggest brands, the company said in a statement. Boulder was founded in 2000 by Robert Cullen and employs about 150 full-time staffers. The company will retain its brand and report to Stephen Davis, head of Hasbro's entertainment and consumer products licensing division. Hasbro shares were down almost 1% Wednesday, but are up 27% in the year so far, while the S&P 500 has gained just 5%.

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