GoPro Inc. unveiled its smallest and first completely waterproof camera on Monday, the cube-shaped HERO4 Session. The camera, which will retail for $399.99 when it hits store shelves on July 12, is 50% smaller and 40% lighter than GoPro's HERO4 camera. It is also waterproof up to 33 feet, eliminating the need for a separate case as in GoPro's previous models, though it's still compatible with a majority of GoPro's existing accessories. The HERO4 Session is designed with a single shutter button, that when pressed begins filming automatically - a feature GoPro says drastically increases the speed that footage can be captured. A long press of the shutter button triggers a time lapse photo-capture feature. The HERO4 Session shoots video in several modes, including up to 1080p at 60 frames per second. More advanced camera features can be controlled through the GoPro app. Shares of GoPro fell 2% to $50.70 in recent trade. They are down 20% year-to-date, versus a 1% increase for the broader S&P 500.
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