GoPro has begun taking applications from media companies, filmmakers and other professionals to buy its $15,000 virtual reality filming device.
The device, called the Odyssey, features 16 of GoPro's Hero4 cameras mounted on a circular rig, all of them recording at the same time. The video can then be uploaded to YouTube, where footage from the cameras are automatically stitched together to make one video using Google Inc.'s Jump program.
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A video on GoPro's YouTube channel shows how viewers can drag the video to see a 360-degree view. Google and GoPro Inc. announced a technology partnership in May.
Shares of GoPro, based in San Mateo, California, added 17 cents to $37 in morning trading Tuesday.