Shares of Google Inc. slid in Thursday's after hours after the Internet giant reported its third-quarter profit slipped to $2.81 billion, or $4.09 a share, from $2.97 billion, or $4.38 a share, a year ago. On an adjusted basis, Google earned $6.35 a share, falling short of $6.54 a share forecast by analysts in a FactSet survey. Revenue rose to $16.52 billion from $13.75 billion. Traffic acquisition costs totaled $3.35 billion in the third quarter, accounting for 23% of advertising revenues. Google shares dropped 2.3% to $511.20 after hours.
Copyright © 2014 MarketWatch, Inc.
Continue Reading Below