Alphabet Inc's Google said it has bought FameBit, an online technology platform that connects brands with YouTube stars to create promotional content.
In a blogpost on Tuesday, Google said the combination would help increase the number of branded content opportunities available, bringing more revenue to YouTube. (http://bit.ly/22KeLVl)
Google did not disclose the financial terms of the deal.
FameBit will remain a standalone operation for now, it said in a blog post. (http://bit.ly/2du8WJr)
(Reporting by Rachit Vats in Bengaluru; Editing by Shounak Dasgupta)