General Mills To Launch First New Cereal In More Than 15 Years

General Mills Inc. said Monday that it will introduce Tiny Toast nationwide in June, the first new cereal launch for the company in more than 15 years. Tiny Toast features crunchy toast pieces covered in small pieces of strawberries or blueberries. The cereal is made with real fruit and other natural flavors, but contains no artificial flavors, colors from artificial sources, or high fructose corn syrup. More than 80% of General Mills' cereals contain no artifical flavors or colors from artificial sources, the company said in a release. General Mills' cereal brands include Cheerios, Trix, and Lucky Charms. General Mills shares are down 0.4% in Monday trading, but up 16.6% for the past year. The S&P 500 is up 0.8% for the last 12 months.

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