General Mills buying Annie's, maker of rabbit-shaped mac and cheese, in deal worth $820M

MarketsAssociated Press

Packaged food giant General Mills is buying Annie's, the maker of rabbit-shaped mac and cheese, adding to its natural and organic packaged offerings as consumers' tastes change.

General Mills Inc., the company behind Pillsbury dough, Progresso soups, Yoplait yogurts and Cinnamon Toast Crunch cereal, is trying to cut cost and has tweaked its recipes as sales stagnate.

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Annie's sales, on the other hand, grew 20 percent in its latest fiscal year. General Mills says its "convenient meals" and snacks businesses were particularly attractive.

The Minneapolis-based company said Monday that it is paying $46 per share for Annie's Inc., which is based in Berkeley, California.

Annie's board endorsed the offer, which is expected to close later this year.

Annie's shares jumped 37 percent in aftermarket trading. General Mills stock was unchanged.