Former Campbell Soup executive B. Craig Owens joins board at JC Penney

Former Campbell Soup executive B. Craig Owens is joining J.C. Penney's board.

Owens, 60, recently retired as chief financial officer for Campbell Soup Co.

The retailer is holding a highly anticipated analyst day Wednesday in New York City, its first in three years.

Shares of J.C. Penney Co., based in Plano, Texas, rose 3 percent to 9.45 in premarket trading.