Ford's U.S. sales dipped 3 percent in September as the company cut back on truck discounts in anticipation of a new F-150 later this year.
F-Series truck sales fell 1 percent to 59,863. It was the first time in seven months that F-Series sales fell below 60,000.
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Ford Motor Co. has temporarily closed one of its truck plants in Dearborn, Michigan, to retool for its new aluminum-clad F-150, which is due out later this year. It cut back on discounts in order to keep some trucks in stock during the shutdown.
Ford's only car to see a sales increase was the Fusion midsize sedan, which saw sales climb 9 percent.
SUV sales were down 2 percent. Escape small SUV sales dropped 4 percent, while sales of the larger Explorer were flat.