Ford is raising the price of its new aluminum-sided pickup truck, but still trying to stay competitive with rivals.
Ford released pricing on the truck Monday. It goes on sale later this year.
The new truck comes in five variants, down from 10 on the current truck. All have aluminum sides, which is more expensive than steel but weighs less and saves fuel.
Ford's base XL and XLT models — which make up 70 percent of sales — will cost $395 more. A fancier King Ranch costs $3,615 more, but includes new standard features like a heated steering wheel.
The base XL will start at $26,615, including destination fees. That's slightly higher than the Ram pickup but lower than the Chevrolet Silverado.
The most-expensive Platinum version will start at $55,235.