Ford Motor Total January Sales Slip, As Tumble In Cars Sales Offset Jump In Trucks And SUVs

By Tomi KilgoreMarketsMarketWatch Pulse

Ford Motor Co. said total vehicle sales in January fell 0.6%, as a sharp drop in car sales offset increases in trucks and sport-utility vehicles. Trucks sales rose 5.5% to 72,579 vehicles, with F-Series truck sales surging 12.5% to 57,995 vehicles. Ford SUV sales grew 6% to 58,732 vehicles, with Escape sales rising 7.1% and Explorer sales increasing 7.2%. Car sales tumbled 17.5% to 41,301 vehicles, with Fusion sales down 21.9%, Focus sales plunging 26.2% and Taurus sales dropping 9.6%, while Fiesta sales jumped 39.6%. Ford said average transaction prices rose $2,500 to a near-record in January, compared with an industry average increase of $550. The stock, which gained 0.4% in morning trade, has advanced 2.8% over the past 12 months, while the S&P 500 has gained 18%.

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