In his new role starting in May, D’Arcy, 39, will be responsible for leading a team charged with creating new ideas for how companies can use Facebook in their marketing campaigns, according to The Wall Street Journal.
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D’Arcy will be based in New York City reporting to Mike Hoefflinger, Facebook’s director of global customer marketing.
Facebook's Time Warner tap comes just days after the two companies announced a new partnership where Warner Bros. will stream movies on the social networking site. So far six movies have been released on Facebook as part of the deal.