Facebook Inc received what may be its first "sell" rating on Friday, from Pivotal Research Group, which also set a target price of $30 for the stock.
Shares in the No. 1 social network fizzled in their debut on Friday, managing an 18 percent gain before backtracking to trade close to their $38 initial public offering price.
"We are wary of the disconnect between revenue growth and operating/capital expense growth expectations," Pivotal analyst Brian Wieser said in a research note. "The market is pricing Facebook as a less risky asset than Google, which we believe is simply not the case."
Facebook shares were up nearly 8 percent to $40.82 on the Nasdaq. (Reporting By Noel Randewich; editing by Jeffrey Benkoe)