Expert says Michael Jordan's endorsement income eclipses that of many current stars'

Associated Press

An expert in sports economics says Michael Jordan's endorsement income has grown and still eclipses that of current NBA players, including LeBron James.

Smith College economist Andrew Zimbalist testified Monday in federal court in Chicago. He's an expert witness for Jordan in the former Chicago Bulls player's lawsuit seeking damages from a grocery store chain that used his image without permission.

Continue Reading Below

Zimbalist says the fair market value of Jordan's image in advertising is at least $10 million.

He says Jordan's climbing income in recent years is unusual for a former athlete. He says Jordan's endorsement income was $75.5 million in 2012.

The former NBA star could testify as soon as Monday to explain why he so meticulously guards his image.