ETF Factor: The Importance of Revenue in Today’s Market

MarketsETF Trends

Market capitalization-weighted methodologies have been the dominate investment strategy for decades, but it comes with its own risks. To help better diversify, smart beta strategies like revenue-weighted exchange traded funds could be a way for investors to enhance returns and diminish market risks. “When you invest in funds weighted by market cap, you’re just buying…Click to read more at

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