Electronic Arts Shares Rally On Strong Buzz Around 'Star Wars Battlefront'

By Sue ChangMarketWatch Pulse

Shares of Electronic Arts Inc. jumped Monday on the back of strong interest in its new videogame "Star Wars Battlefront." EA launched the beta version of the game last week and had to open more servers to accommodate demand. EA is currently accepting pre-orders for the multiplayer game, which is due for release on Nov. 17. EA shares rallied 4.6% to $67.99, bringing its year-to-date gains to 45%.

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