Duluth Holdings Inc.'s Q2 Revenue Surges, but Higher Spending Dings Margins

Image source: Duluth Holdings.

Retailers of varying sizes have been operating in a difficult environment all year long, but those companies that have carved out a niche for themselves are holding up just fine. That's the case right now for Duluth Holdings (NASDAQ: DLTH), an apparel and gear maker that primarily targets tradesman in rural areas. The company has been putting up impressive growth numbers since it went public in late 2015,and coming into Thursday's fiscal second-quarter financial report, shareholders were expecting that strong growth to continue.Let's take a closer look at how the company performed during the quarter to see if momentum continued, yet again.

Duluth Holdings Q2: The raw numbers

Metric Q2 2016 Q2 2015 Change
Revenue: $65.8 million $51.7 million 27.4%
Net income: $3.6 million $5.7 million (36.8%)
EPS $0.11 $0.24 (54.2%)

SOURCE: DULTH HOLDINGS INC.

What happened with Duluth Holdings this quarter?

  • Revenue surged 27.4% thanks to 24.2% growth in direct sales and 43.8% growth in retail sales. The company credited gains, in part, to the success of its national advertising and digital-marketing campaigns.
  • Gross margin increased by 20 basis points, to 59.1%, when compared to the year-ago period, due to favorable sales leverage and product mix.
  • Selling, general, and administrative expenses jumped 33.3%, to $32.9 million, or 50% of sales. That was up 220 basis points over the same quarter last year, which management stated was primarily driven by increased spending on advertising.
  • The higher spending levels caused net income to drop 36.8%, to $3.6 million, or$0.11per diluted share. However, in the year-ago period, the company was taxed as an "S" corporation, so it paid no income taxes. If you adjust for the different tax structure, then net income last year would have only been $3.4 million, or$0.14per diluted share.
  • Duluth opened two new retail stores during the quarter, bringing its total store count to nine retail stores and two outlet stores at the quarter's end.
  • The company completed its 75,000-square-foot expansion at its Belleville, Wisconsin distribution center.

What management had to say

CEOStephanie Pugliese expressed her pleasure with the company's solid quarterly performance, stating:

Looking forward

Management reiterated its guidance for the full year, calling for net sales to land between $370 million to $380 million, and for GAAP (generally accepted accounting principles) earnings per share (EPS) to be in the range of$0.66 to $0.70.However, the company now expects to open seven new retail stores in fiscal 2016, which is up from its prior outlook of only five stores. Those new stores are expected to add between 75,000 to 85,000 feet in additional selling square footage.

Management continues to feel bullish about the company's future prospects, and reiterated its long-firm financial targets, calling for annual sales growth of 20%, and net income gains of 25%.

Wall Street appears to be quite pleased with this report, and sent shares up a few percentage points inafter-hours trading. Given the company's strong revenue growth, faster-than-expected rate of new store openings, and bullish long-term outlook, perhaps that shouldn't be much of a surprise.

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Brian Feroldi has no position in any stocks mentioned.Like this article? Follow him onTwitter where he goes by the handle@Longtermmindsetor connect with him on LinkedIn to see more articles like this.

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