No celebrities or NFL players facing the camera, saying "No more." This ad simply depicts a 911 call of a woman pretending to order a pizza while calling police with her attacker still in the house.
The Super Bowl commercial by No More, the group trying to end domestic violence and sexual assault, is a stark contrast to ads in recent months bringing attention to the issue that has become central for the NFL since Ray Rice was suspended for punching his then-fiancee in a casino elevator.
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The new ad has become a topic for discussion around the Super Bowl.
American Idol winner Jordan Sparks, daughter of former NFL player Phillippi Sparks, says letting domestic violence victims know they can speak up is all that matters now.
AP NFL website: www.pro32.ap.org and www.twitter.com/AP_NFL
No More website: www.nomore.org